Privacy Policy
Fifty North West
Last updated: 10 October 2026
1. Who We Are
Fifty North West (“we”, “us” or “our”) is a property agency operating in the North West of England, primarily serving Cheshire and surrounding areas.
We are committed to protecting your privacy and handling your personal information lawfully, fairly and transparently.
For the purposes of applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the organisation responsible for deciding how and why your personal information is used is known as the data controller.
Contact details
Fifty North West
Email: info@fiftynorthwest.co.uk
Telephone: 01244 300000
Address: 2 Warren Barns, Townfield Lane, Mollington, CH1 6LB
2. What Personal Information We Collect
Depending on how you interact with us, we may collect the following categories of personal information:
Contact information
Name, email address, telephone number and postal address.
Information you provide when contacting us or submitting an enquiry.
Property-related information
Property addresses and details of properties you own, wish to sell, rent or purchase.
Your property requirements, preferences, viewing requests and valuation enquiries.
Information relating to offers, negotiations, transactions and property management where applicable.
Client and transaction information
Information needed to provide our services, manage client relationships and fulfil contractual or legal obligations.
Identification and verification information where required for anti-money laundering checks or other legal and regulatory requirements.
Website and technical information
IP address, browser type, device information, pages visited and information about how you use our website, where collected through website technology or analytics tools.
Marketing preferences
Your preferences for receiving property updates, newsletters, marketing communications or information about our services.
We aim to collect only the personal information reasonably necessary for the relevant purpose.
3. How We Collect Your Information
We may collect personal information:
Directly from you when you contact us, complete a website form, request a valuation, register an interest in a property or use our services.
During telephone conversations, email correspondence, property viewings, meetings and other interactions with our team.
From property owners, buyers, sellers, landlords, tenants, their representatives or other parties involved in a property transaction.
From publicly available sources, property portals, professional advisers and other third parties where appropriate and lawful.
Through our website and associated technologies, including cookies and analytics tools where enabled and permitted.
Where we obtain personal information from another source, we will provide the required privacy information in accordance with applicable data protection law.
4. How We Use Your Personal Information
We may use your information to:
Respond to enquiries and provide information about our services.
Arrange property valuations, viewings and appointments.
Market properties and communicate with prospective buyers or tenants.
Identify properties that may match your stated requirements.
Manage relationships with sellers, buyers, landlords, tenants and other clients.
Progress property sales, lettings and property management services where instructed.
Carry out identity verification, anti-money laundering checks and other regulatory checks where legally required.
Maintain business records, manage payments and invoices, and fulfil contractual obligations.
Maintain website security, understand website usage and improve our services.
Send marketing communications where permitted by law and in accordance with your preferences.
Establish, exercise or defend legal claims and comply with legal obligations.
We will not use your personal information for unrelated purposes without a lawful basis and, where required, providing you with further information or obtaining your consent.
5. Our Lawful Bases for Processing
We must have a lawful basis for using personal information. Depending on the circumstances, we may rely on the following:
Contractual necessity: Where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you.
Legal obligation: Where we need to process information to comply with applicable laws and regulations, including relevant anti-money laundering requirements.
Legitimate interests: Where processing is necessary for our legitimate business interests or those of a third party, provided these interests are not overridden by your rights and interests. This may include responding to enquiries, managing client relationships, promoting our services where permitted, preventing fraud and maintaining website security.
Consent: Where you have given consent for a specific purpose, such as certain non-essential cookies or electronic marketing where consent is required. You may withdraw consent at any time.
Legal claims: Where processing is necessary in connection with establishing, exercising or defending legal claims, where applicable.
The lawful basis used will depend on the particular activity and circumstances.
6. Property Marketing and Sharing Information
As part of our property agency services, certain information may need to be shared with relevant parties to facilitate property marketing, sales, lettings and related services.
Depending on the circumstances, recipients may include:
Prospective buyers, tenants and other interested parties.
Property portals and advertising platforms used to market properties.
Solicitors, conveyancers, mortgage professionals and other professional advisers involved in a transaction.
Landlords, property owners, tenants and their authorised representatives.
Referencing providers, identity verification providers and other service providers where required.
Regulators, law enforcement agencies or other authorities where required or permitted by law.
Property marketing may include property descriptions, photographs, floor plans, asking prices and relevant property details. We will take appropriate steps to handle personal information in accordance with applicable data protection requirements.
We do not sell personal information to third parties as a standalone commercial product.
7. Marketing Communications
We may contact you about properties, services or opportunities that are relevant to your stated interests where we are legally permitted to do so.
We will comply with applicable rules governing direct marketing, including requirements concerning consent where applicable.
You can opt out of marketing emails by using the unsubscribe option where available or by contacting us at info@fiftynorthwest.co.uk.
Opting out of marketing will not prevent us from sending essential communications relating to an existing instruction, transaction, service or legal obligation.
8. Cookies and Website Analytics
Our website may use cookies and similar technologies to support website functionality, remember preferences, improve performance and, where enabled, analyse website traffic or measure marketing activity.
Strictly necessary cookies may be used where required for the website to function. Non-essential cookies and similar technologies will only be used where the required consent has been obtained.
For further information about the cookies used on our website and how to manage your preferences, please refer to our separate Cookie Policy.
The precise cookies and analytics technologies used will depend on the services enabled on our website.
9. Third-Party Services and Links
Our website may contain links to third-party websites, property portals or other online services.
Those organisations may collect and process personal information under their own privacy policies. We do not control their privacy practices and recommend that you review their policies before providing personal information to them.
We may also use third-party providers to support our website, customer relationship management, communications, property marketing, security and business operations.
Where these providers process personal information on our behalf, we will take appropriate steps to ensure that the processing is subject to suitable contractual and security arrangements.
10. International Transfers
Some of our service providers may store or process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will ensure that the transfer complies with applicable data protection law and that any required safeguards are in place.
11. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to fulfil legal, regulatory, accounting and reporting requirements.
Retention periods will depend on the nature of the information and our relationship with you. For example:
Enquiry information may be retained for as long as necessary to respond to you and manage the resulting relationship.
Client and transaction records may be retained for the duration of the relationship and any additional period required by applicable legal or regulatory obligations.
Anti-money laundering and identity verification records will be retained for the period required by the relevant legislation.
Marketing information will be retained while it remains appropriate to communicate with you, subject to your preferences and applicable law.
Technical information and cookie-related data will be retained in accordance with the relevant system settings, purposes and applicable requirements.
When personal information is no longer required, we will take appropriate steps to delete it or securely dispose of it, unless we are legally required or otherwise permitted to retain it.
12. How We Protect Your Information
We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, alteration, disclosure or misuse.
These measures may include access controls, secure systems, staff procedures and appropriate safeguards with our service providers.
No method of electronic transmission or storage is completely secure. Although we take reasonable steps to protect personal information, we cannot guarantee absolute security.
If a personal data breach occurs, we will assess it and take any action required under applicable data protection law.
13. Your Data Protection Rights
Depending on the circumstances and subject to applicable legal conditions, you may have the right to:
Access: Request a copy of the personal information we hold about you.
Rectification: Ask us to correct inaccurate or incomplete information.
Erasure: Ask us to delete personal information where the legal conditions for deletion are met.
Restriction: Ask us to restrict the processing of your information in certain circumstances.
Objection: Object to certain types of processing, including direct marketing.
Data portability: Request certain personal information in a structured, commonly used and machine-readable format where the right applies.
Withdraw consent: Withdraw consent at any time where we rely on consent to process your information.
These rights are not absolute and may be subject to exceptions under applicable law.
To exercise your rights, contact us at info@fiftynorthwest.co.uk. We may need to verify your identity before responding.
14. Complaints
If you have concerns about how we use your personal information, please contact us first so that we can investigate your concerns.
You also have the right to complain to the UK's Information Commissioner's Office (ICO), which oversees data protection matters.
Website: https://ico.org.uk/
Telephone: 0303 123 1113
15. Children's Privacy
Our website and services are not specifically directed at children. We do not knowingly collect children's personal information through our website for marketing purposes.
Where personal information relating to a child is required in connection with a legitimate property-related matter, we will handle it in accordance with applicable data protection law.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, services, technology or legal obligations.
Any updates will be published on this page, together with the date the policy was last updated.
We encourage you to review this page periodically.
17. Contact Us
If you have any questions about this Privacy Policy or how we handle personal information, please contact:
Fifty North West
Email: info@fiftynorthwest.co.uk
Telephone: 01244 300000
Address: 2 Warren Barns, Townfield Lane, Mollington, CH1 6LB